We are a teacher-run business that offers cute and affordable apparel and gifts for trendy teachers looking to upgrade their classroom wardrobe. This brand is all about celebrating imperfection while being bold and authentic in the teaching profession.

Founded by a local Canadian teacher, all products are created with the importance of feeling confident and comfortable in the classroom. Our collection of apparel and accessories is designed to help teachers express their unique personalities and style while still maintaining a professional appearance, all while eliminating stress of "what to wear to school tomorrow".

Knowing that "Type A" teachers and many educators struggle with perfectionism, we aim to reinforce the notion that imperfection is a natural part of the teaching profession and should be celebrated, rather than feared. We encourage teachers (as well as our students) to embrace our mistakes and learn from them, rather than striving for unrealistic goals of perfection.

With a mission to empower and inspire educators, Imperfect Primary is more than just a clothing brand - it's a community of like-minded individuals who share a passion for teaching, cute and affordable clothing, and fostering a growth mindset.